« Brands can no longer be self-centered. They must build bridges toward other universes, draw connections with other types of influential trends and become one with the spirit of their time. »
Sophie & Didier Guillon
Genuine brand identity pillar, art infuses the brand, from communication visuals to counter and treatment room… Mr. Guillon favoured artists influence Valmont’s universe in every details.
Valmont often invites artists to cooperate to brand executions. A wide variety of artists such as Marianne Dubuis, Jane Le Besque, Isao Artigas and William Besse has marked Valmont creations. Mr. Guillon regularly lends pieces from his private collection to set up nomadic exhibitions named « When Art meets Beauty » in selected SPAs around the world.